Hellmann's Wants Mayo To Be The Star Ingredient In Your Holiday Eggnog

There's an initial ew factor to this unexpected holiday eggnog mash-up, but if you think about it for a minute, it makes sense. And apparently, it's delicious. At least that's the general consensus among social media fans who responded to Muddling Memories' Instagram recipe for frozen mayo-nog with comments like, "I love how adventurous you are! Nothing boring about holidays," and, "From personal experience this is delicious!!!" On the flipside, one individual responded, "Is this an April Fool's joke?" For the record, it's not. It's a real recipe developed by Muddling Memories in partnership with Hellmann's Mayonnaise.

An experimental mixology company located in Brooklyn, New York, Muddling Memories is owned by Cody and Camille Goldstein, a husband-and-wife team who bring years of experience in the hospitality industry to their unique venture. Cody, a Timeout New York nominee for NYC's best bartender, is frequently cited by media for his skills as a mixologist. He has appeared on "Good Morning America," Today," and "Good Day New York." Camille, the former director of a private New York City club, brings a passion for food, wine, and culture to their joint venture.

Add mayo to your eggnog and your snickerdoodles, too

Before we get to exactly what's in Muddling Memories' mayo-nog, keep in mind it's not an egg-free concoction. Eggs are one of the top ingredients in mayonnaise. (They are listed third on the Hellmann's label, according to Food & Wine). The recipe for three servings contains ¼-cup mayonnaise, so it's nearly a tablespoon and a half per serving. The rest of the ingredients? A tantalizing blend of whole milk, heavy cream, simple syrup, nutmeg, vanilla extract, cinnamon, rum, apple brandy, and cognac all tossed in a blender with ice and pureed to a silky, frozen consistency. Mudding Memories says it's also a great make-ahead beverage for the holidays. Just blend everything except the liquor and store it in the freezer. When you're ready to serve, add the alcohol and blend again. Where's the ew factor now, huh?

While Muddling Memories' frozen mayo-nog looks pretty easy to make, it's also a limited-time addition to the menu at Amy Fontaine's in New York City, available for $16 through December 15. The holiday promo includes another Mudding Memories' creation too: Snickerdoodle Mayo Cookies with mayo glaze. Add a cookie to your order and the tally goes to $24. Or comment on Muddling Memories' Instagram post and they'll send you the recipe.