New Survey Predicts How Big Candy Sales Will Be In 2022

Halloween is full of scary movies, fun costumes, and, of course, candy. Whether you're a fan of something fruity like Skittles or crave something more chocolatey like Reese's, there is something for everyone. For these obvious reasons, the spooky holiday is often a favorite of kids and adults alike. The past couple of years have seen low turnout because of the pandemic; according to NORC at the University of Chicago, half as many households reported they would go trick-or-treating during 2020 as they did in 2019. This might help to explain why candy lovers are expected to go big this year.

The National Confectioners Association (NCA) reveals that 93% of Americans plan on enjoying their favorite Halloween treats this year. "The past few years have proven that the confectionery industry is resilient, and Americans remain enthusiastic about enjoying their favorite treats during seasonal celebrations like Halloween with friends and family," said NCA President and CEO John Downs. So what does this mean for candy sales this year?

Candy sales are projected to increase

Candy sales are expected to grow by 5% this year — which is a lot considering the NCA reports that the sweets industry pulls in more than $37 billion in sales each year. "Chocolate and candy play a special role during the Halloween season in communities across the country — and this Halloween promises to be especially impressive as chocolate and candy companies bring consumers classic, innovative and great-tasting products that enhance the season," explained Downs.

If you're looking to try creative new candies this year, Taste of Home suggests Twix's new salted caramel bar (which sounds like a delicious, high-end combination). If you're the adventurous type, you can also try the new candy corn-flavored Red Vines. But don't worry if you're more of a tried-and-true candy connoisseur because classics like M&M's, Reese's peanut butter pumpkins, and Sour Patch Kids will all surely be making a comeback this year.