Homemade green dill pickles in a white bowl next to a fork
Why The Word 'Pickle' Is Not Present On Many Popular Brands' Labels
It may seem strange that many pickle products omit the word "pickle" from their labels, but the reason is simple. It’s very hard to mistake pickles for something else.
Speaking to Today, a spokesperson for the Mt. Olive pickles explained that since the pickles can be seen in the glass jar, brands "use the front label to focus on the variety".
With so many types of pickles to choose from, it makes sense to use the label space to advertise the cut and flavor, rather than stating that the jar is full of pickles.
However, this practice isn’t universal. Brands like Grillo's and McClure's include the word "pickle" on their packaging, so it doesn’t seem like leaving it off is a standard.