Kiranas aren’t typically stocked with big-name food brands, and you may not find any one product from one shop to the next. Instead, they carry products tailored to the community.
Families then began to open small stores known as kiranas within their own neighborhoods. By being even closer to the areas where people lived, they became an added convenience.
You might expect India's kiranas to suffer as the world gets more digital, but kiranas have stood firmly in their place at the epicenter of the Indian grocery business.
What grocery delivery apps have failed to replicate in the Indian market specifically, is something that the kirana owner holds dear to their heart: their personalized service.