FOOD NEWS
What Makes Dave's Hot Chicken So Famous?
BY JULIA HOLLAND
Dave's Hot Chicken became a chain with over 100 locations in under seven years, thanks to a combination of culinary expertise, camaraderie, and brilliant business strategies.
One major factor contributing to the chain’s success is its social media marketing. The ultra-active accounts are visible to billions of potential customers around the world.
The chain also keeps the menu simple, only offering dishes it has fully mastered. Its endorsements from famous companies and investors contributed as well.
The company also decided to make its restaurant a chain of franchises, putting the financial onus on third-party owners to cover the cost of respective brick-and-mortar locations.
The founders credit an LA Eater food writer for bringing them into the limelight, but the explosion of popularity was thanks to ingenious marketing, investors, and the menu itself.