Costco promised its commitment to selling products under its Kirkland Signature brand that are "designed to be of equal or better quality than national brands."
Costco partnered with Zanetti, Italy's largest exporter of Parmigiano Reggiano, to bring high-quality, value-priced cheese to its store shelves under the Kirkland label.
It's true that Costco's offering is very competitively priced. As of August 2024, the price of Kirkland Signature Parmigiano Reggiano was $10.99 per pound.