Food - Drink
The Clever Reason Craft Beers Come In Larger Sizes
By MOLLY HARRIS
One noticeable difference between craft beers and their mass-produced counterparts is the size of the bottles or cans they come in. Size does matter when it comes to making a statement, and the larger packaging of craft beers sends a clear message: these brews are distinctive, bold, and worth savoring.
From a marketing perspective, the larger size of craft beers piques consumer curiosity, raising awareness of craft beer brands and enticing new drinkers to give them a try. The larger size also underscores an emphasis on quality over quantity as it indicates the complex flavors of these brews are meant to be enjoyed slowly.
While mass-produced beers are often designed for casual, high-volume consumption, craft beers are created with care and precision, showcasing the artistry and passion of their makers. By standing out, these supersized sips have played a significant role in the ongoing success and growth of the craft beer industry.