Liquor poured into a shot glass
Swap Out Your Next Cocktail's Vodka For The World's Best-Selling Spirit
In 2024, the honor of the world's best-selling spirit was awarded to Chamisul soju, the HiteJinro-owned South Korean spirit that makes a great vodka swap.
With billions of bottles consumed annually, Chamisul soju is typically enjoyed neat or in a Somaek, a cocktail composed of beer and soju.
Given its transparency and neutral palate, Chamisul soju makes an excellent substitution for vodka in any cocktail, particularly in simple, sweet drinks.
Plus, soju has a lower alcohol content, coming in at 13% to 24% ABV, meaning you can enjoy multiple rounds of light cocktails without overdoing it.