Food - Drink
How Libby's Changed Pumpkin Pie Forever
By  KATHERINE BECK
If you have ever tried to make pumpkin pie from scratch using a pie pumpkin, you know it's a lot of work. For decades, cooks would select a pumpkin based on type and weight, and turn it into a purée that would then be the filling for pie — that is, until Libby's made the process much simpler.
Food canning company Libby's launched canned pumpkin in 1929 and the company made pumpkin pie mainstream by publishing a recipe for the pie on its canned pumpkin labels. It wasn’t until the 1950s that the recipe was updated to include ginger and evaporated milk.
That first recipe from Libby's was created by Mary Hale Martin, who the company had hired to make recipes for their canned goods. Libby's recipe advised the consumer to simply combine the canned pumpkin with eggs, milk, sugar, cloves, allspice, and cinnamon and pour into a crust.