Food - Drink
Here's What Gives FIJI Water Its Unique Taste
By SYLVIA TOMCZAK
In Europe, mineral water has been praised for centuries because of its therapeutic properties, unlike in the U.S. where most water is purified, filtered, and sometimes even re-mineralized. However, bottled mineral water isn't impossible to find in North America, with FIJI Water being a shining example.
According to FIJI Water, the thing that separates them from other brands is that H2O comes from a remote aquifer that's located deep underground on the island of Viti Levu in Fiji. It also boasts a balanced pH level of 7.7 pH, which is why FIJI Water doesn't have any odd aftertaste.
Although it's not the only mineral water on the market, FIJI Water definitely does have a taste that rivals other bottled brands. With the global bottled water industry currently valued at almost $329 billion U.S. dollars and expected to increase, it doesn't look like FIJI will continue to win over consumer taste buds — especially those looking for a velvety thirst quencher.