FOOD NEWS
Crumbl Debuts Cinnamon Squares, Its First Non-Cookie
Baked Treat
BY MATTHEW SPINA
Moving into the week of January 22, 2024, Crumbl unveiled a lineup of new flavors, including the first non-cookie product they have ever offered: Cinnamon Squares.
According to a Crumbl press release, the Cinnamon Squares are a fluffy cake base mixed with brown sugar cinnamon butter and topped with a vanilla-flavored cream cheese frosting.
Like any Crumbl cookie, Cinnamon Squares can be purchased on their own or added to boxes, but they do seem to be priced at a 49-cent premium above the other weekly offerings.
In the press release, Crumbl noted that this marked "the first foray into other baked goods" for the brand, "signaling a bold step towards diversifying its gourmet offerings."
Nothing has been announced beyond the Cinnamon Squares, but we should expect more surprises in Crumbl's weekly flavor reveals from here on out.