Food - Drink
Blue Bottle Coffee's New Instant Espresso Took 3 Years To Perfect
By KATHERINE BECK
With rising coffee prices, many are choosing to make their own brews, but it can be a tedious process to get right. In response, Blue Bottle Coffee announced on October 24, 2022, that after three years of research and development, they have created the Craft Instant Coffee, Espresso, to help people make the chain’s best-selling iced latte at home.
CEO Karl Strovink explained, “[...] we've crafted a product that meets our high standards.” Per the announcement, Blue Bottle relied on its brewing expertise and in-house coffee roasting processes to develop a coffee product that didn't require the consumer to have experience with making an espresso beverage.
Two processes — extraction and drying — were at the center of development for Blue Bottle's instant espresso in order to make a product of the highest quality. The company also found a way to extend the amount of time it took to freeze-dry the coffee, which it says resulted in a beverage that has a better flavor.
Craft Instant Coffee, Espresso, will be sold in Blue Bottle Coffee cafes and online starting November 7, 2022. Customers can purchase a 12-serving jar for $25, and then beginning November 28, can buy five pre-portioned single-serve sachets for $15.