Why White Lily self-rising flour? Because biscuits, that's why. If any foodstuff represents the South, it's arguably a warm, fluffy biscuit (preferably stuffed with pieces of country ham or swimming in sausage gravy). In order to bake those light-as-air, flaky numbers in proper Southern fashion, you've got to use a refined, silky flour, and White Lily's self-rising version (which already contains both leavening and salt) is widely considered the best. White Lily self-rising flour makes it easy for everyone (including baking novices) to relish in honest-to-goodness Southern breakfast bliss.