We love a good turnaround.
Take the Roussillon, a sun-baked swath of Southern France. For years, the region was known as France's industrial "wine lake," churning out case after case of mass-produced wine sold to large retailers.
But young winemaker Loïc Roure has joined a new generation of vignerons who are busy redefining the area's viticultural landscape. Take, for example, Roure's 2011 Domaine du Possible Charivari Côtes du Roussillon ($20 for 750 ml), which speaks of its place of origin in unusually fresh ways.
The name is no joke: His efforts are showcasing the region's inherent possibilities.
Based entirely on the indigenous Carignan grape, the wine is fermented with native yeasts and bottled without additional sulfur; it displays a remarkably bright and gulpable natural-wine profile, without sacrificing the region's textbook whiff of blackberries, licorice and herbs.
A wine Renaissance in the Roussillon? Anything is possible.