Shakespeare may have contested the importance of a name, but most 
winemakers would say that nomenclature matters quite a lot. Take the newly 
released 2008 Giacomo Conterno Langhe 'Cerretto.' It drinks identically to 
Barolo, but its name means that it will cost considerably less. The 
Conterno estate bears a hallowed reputation for producing some of the 
finest single-vineyard Barolo on the market, and each bottle fetches 
hundreds of dollars. In 2008, Roberto Conterno, who currently runs the 
estate, purchased a new plot of vines in the storied Barolo vineyard of 
Cerretto. He wasn't in control of the vineyard from the start of the 
growing season, so he declassified his first release from Barolo to the 
less specialized 'Langhe' designation. Consequently, thanks to the semantic 
twist, you can now buy the equivalent of a single-vineyard Conterno Barolo 
for only $65. After an hour or two in the glass, the wine opens to reveal 
dazzling dried cherry Nebbiolo fruit, complemented by a delicately 
seductive floral component and a textbook whiff of orange peel. Next year, 
Conterno will probably return the estate's bottlings to the Barolo label. 
The cost will increase accordingly, so there couldn't be a better time to 
splurge. Stash the bottle away for a few years, then pop the cork at a 
special occasion: The wait will more than reward your investment.
   
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Wed. 25 May '11
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Crush: Conterno
 
Shakespeare may have contested the importance of a name, but most winemakers would say that nomenclature matters quite a lot.

Take the newly released 2008 Giacomo Conterno Langhe "Cerretto." It drinks identically to Barolo, but its name means that it will cost considerably less.

The Conterno estate bears a hallowed reputation for producing some of the finest single-vineyard Barolo on the market, and each bottle fetches hundreds of dollars.

In 2008, Roberto Conterno, who currently runs the estate, purchased a new plot of vines in the storied Barolo vineyard of Cerretto. He wasn't in control of the vineyard from the start of the growing season, so he declassified his first release from Barolo to the less specialized "Langhe" designation. Consequently, thanks to the semantic twist, you can now buy the equivalent of a single-vineyard Conterno Barolo for only $65.

After an hour or two in the glass, the wine opens to reveal dazzling dried cherry Nebbiolo fruit, complemented by a delicately seductive floral component and a textbook whiff of orange peel.

Next year, Conterno will probably return the estate's bottlings to the Barolo label. The cost will increase accordingly, so there couldn't be a better time to splurge. Stash the bottle away for a few years, then pop the cork at a special occasion: The wait will more than reward your investment.
BUY 2008 Giacomo Conterno Langhe Cerretto
 
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