New Report Shows Organic Food Is Set To Become More Popular Than Ever
You may have noticed that over the past couple of decades, organic food has become easier to come by than ever. According to Statista, sales of organic food accounted for about 3% of all food sales back in 2008, while by 2020 that figure had doubled to 6%. If you regularly shop at a well-stocked grocery store, you're likely to be able to find organic versions of staple grocery list items. The rise in popularity of organic food has even threatened natural food stores as these once niche products have become more mainstream, according to CNN.
Many outlets have reported that during the height of the pandemic, organic sales shot up even more as shoppers prioritized their health and wellness (via Fruit Growers News). And according to a new report published by Food Dive, the global organic food market shows no signs of slowing down, but rather will continue to grow at a rapid pace through the year 2030, with organic fruits and vegetables projected to remain the most desired in the category.
The global organic food market could generate up to $484 billion by 2030
If you prioritize purchasing organic fruits, vegetables, dairy, packaged foods, and more, then you're not alone: According to Statista, 34% of Americans surveyed in 2021 said they purchased more organic food that year than in 2020, and projections show that the worldwide appetite for organic food isn't diminishing anytime soon. Food Dive's new report estimates that the global organic food market will continue to grow rapidly, generating up to $484 billion by 2030, with fruits and vegetables, which are currently the best-selling type of organic food on the market, expected to continue to fly off supermarket shelves and accounting for more than $190 billion of that revenue between 2022 and 2030 (via PR Newswire).
Packaged organic foods will continue to be sought after by shoppers, too, the report noted, with major brands including Newman's Own, Clif Bar & Company, and Frito-Lay expected to be some of the top-grossing manufacturers of organic snacks and drinks. Geographically, the region expected to be the most important in terms of organic food sales is Europe, says the report, where shoppers tend to be particularly health-conscious and motivated to purchase food raised without the use of pesticides. So if you, too, love organic, be prepared to see supermarket aisles filled with even more types of products for you to choose from.