Starbucks' 2022 Holiday Cup Lineup Features Some Eye-Catching Designs
Stop whatever you're doing and start drafting your holiday wish list because Starbucks just unveiled their 2022 holiday cup lineup. Unsurprisingly, the new cups, tumblers, and water bottles featured for the upcoming winter season boast all sorts of eye-catching designs from festive patterns to funky textures, and even color-changing capabilities. Whether you're a cup connoisseur or just want to make a sustainable beverage choice, you're definitely going to want to check out what's new.
Festive, dazzling, and always colorful, Starbucks merch never ceases to amaze. But, we as consumers never cease to be amazed by it either. While Starbucks has released coffee grounds and syrups, their line of reusable cups have gained immense popularity in recent years. In fact, Eater reports that one diehard cup collector paid over $1,800 for a single mug. But, why do we love brand merch so much? While merchandise can build brand awareness, act as a marketing tool, and provide an additional stream of revenue for businesses, Forbes explains that for consumers, merch is a display of allegiance and a way to connect with other like-minded individuals — the dedication is real.
Catering to both cold and hot beverage lovers alike, this year's new holiday cups are the perfect gift idea for coffee lovers that are always on-the-go. Here's what you can expect to see at a Starbucks near you.
Bling, florals, and magic, oh my!
According to a press release from Starbucks, the holiday cup lineup is set to showcase a range of hot beverage mugs like the widely popular Color Changing Hot Cup Set. Available in a pack of 6, the red and green reusable tumblers are sure to add some cheer and holiday magic with every sip. But, if you enjoy savoring your morning mocha at home, keep an eye out for the moss-colored Forest Mug or the stunning Mint Poinsettia Tumbler.
If you prefer drinking cold brew and iced lattes throughout the chilly season, you'll be thrilled to know that Starbucks is also introducing a bunch of 24-ounce cold cups like the Light Pink Lace Cup, the Gold and Sangria Bling Cups, and the visually (and texturally) aesthetic Jeweled Cups, which will be available in silver, azure, and merlot hues. But that's not all, the coffee giant is also welcoming a Gradient Candy Water Bottle.
Of course, what would a holiday launch be without some other fun and festive reveals? Starbucks also confirmed that fans can expect to see seasonally inspired coffee blends and adorable ornaments popping up in stores.