The Time Burger King Made Wine To Pair With The Whopper
Perhaps one of the first restaurants that comes to mind if you're craving fast food is the ever-popular, home of the Whopper, Burger King.
According to History of Brands, the chain restaurant was founded in 1954 by David Edgerton and James Mclamore, and by 1967 Burger King was one of the top-selling companies, second to Mcdonald's. They still remain the second largest fast food hamburger chain worldwide, according to their website. Burger King's business expansion quickly began and gained significant success from its classic hamburger meal known as the Whopper.
The Whopper — a sandwich made of a ground beef patty, tomatoes, lettuce, pickles, mayo, and ketchup — was first introduced in 1957 and has maintained its popularity in part because of the innovative iterations of the sandwich that are marketed on occasion, according to Nation's Restaurant News. Examples of these include the Bacon Whopper, the Texas BBQ Whopper, and the Ultimate Double Whopper.
To pair with the Whopper's success, the company at one point sought to find the sandwich an alcoholic companion.
What is the Whopper wine?
The Whopper wine was released back in 2015 exclusively in Spain as a promotional celebration for 40 years of the franchise in the area. It was even more exclusive, as you could only win one of 40 bottles by entering a contest, according to CNBC. Customers who shared their memorable Burger King experiences by uploading a photo, video or story to social media were entered into the giveaway to potentially win a Whopper wine bottle.
The intention was for wine to not only compliment a Whopper but to enhance its flavor as well, according to Vine Pair. The wine was also an acknowledgment of the origins of Burger King in Spain, according to Delish. When the brand opened its first locations in the country, it added wine to its menu to attract the locals.
While it is disappointing to know you may never be able to try a wine to pairing with your Burger King meal, maybe you could start the trial and error process at home?