It's fun to put a group of San Franciscans and New Yorkers in a room together and watch them battle over coastal supremacy based on the finer points of art and style.

But The New York Times sees no need for such squabbles: This legendary paper is heading West.

In addition to all of The Times' standard sections (and special sections like T, the trendsetting style magazine), San Francisco subscribers will be able to enjoy exclusive coverage of the Bay Area every Friday and Sunday from journalism's most honored newspaper.

Keeping in step with The Times's reporting excellence, these dedicated sections will be compiled by a highly pedigreed team of local journalists.

Consider it an olive branch extended from the East: Sign up now for this tailored offering from the paper that set the standard.