We pity the West Side--if only for the fact that both locations of Luke's Lobster are way over on the other side of town. The new Upper East Side location will bring its East Village sister's authentic (and affordable) Maine fare to a neighborhood hungry for a good lobster roll. The secret to the roll's instant popularity resides in Luke's super-simple approach to the sandwich. First, a buttered and grilled New England hot dog bun is spread with a touch of mayonnaise, then it's loaded with chunks of fresh Maine lobster. Seasoned with lemon butter and a dusting of secret spices, the ingredients really speak for themselves.

Luke's Lobster, 93 E. Seventh St. (between First Ave. and Avenue A); 212-387-8487 or lukeslobster.com. 242 E. 81st St. (between Second and Third aves.); 212-249-4241 or lukeslobster.com

Think this roll will be our "Fan Favorite" at Tasting Table's Lobster Roll Claw-off at Ramscale Penthouse? Place your vote for this roll by clicking the "Like" button below, then complete the sweepstakes form located here for your chance to win two tickets to the invitation-only event.