Chelsea Lately

After having a blazingly successful season at the Brooklyn Flea and other pop-up venues last summer, our favorite frozen treat purveyor has found a permanent home.

Yesterday, People's Pops partners Nathalie Jordi, David Carrell and Joel Horowitz opened a brick-and-mortar outlet in Chelsea Market.

The space features a counter topped with 5,000 Popsicle sticks (painstakingly glued on by hand) and a new kitchen (aka "the flavor lab"), where the trio has been experimenting with new ingredients like Brooklyn Soda Works ginger beer and Fine & Raw bonbons.

And despite a recent spate of bad luck--Jordi got hit by a car while biking (she was fine, the bike was not), then totaled the company van (she was fine, the van was not)--they opened right on time, with a freezer full of rhubarb and star anise, raspberry and cream, and sour cherry-blackberry pops.

In celebration of the shop's grand opening (and to ensure much-needed good karma), they're handing out free shave ice to Tasting Table readers all day today.

People's Pops, Chelsea Market, 425 W. 15th St. (at Ninth Ave.); peoplespops.com