In the midst of planning a veal
http://tastingtable.com/entry_detail/national/997/Pasture-raised_meat_aims_to_eliminate_veal_guilt.htm 
dinner for his girlfriend, Michael Horn had a morel dilemma.

He needed fresh morel mushrooms, but Googling for local sources and 
scouring New York's farmers' markets on foot proved useless.

Then he had an idea: What if one could virtually search area Greenmarkets 
to find out what's for sale on a particular day? And so WhatIsFresh
http://whatisfresh.com/ was born.

Horn's site brilliantly makes sense of the dozens of Greenmarkets scattered 
around Manhattan and Brooklyn, allowing users to search them by location, 
day of the week, vendor and ingredient.

Even when the city is buried in snow, WhatIsFresh can help you keep eating 
local produce. Want to find out what Stokes Farm
http://whatisfresh.com/users/155 will be hawking in Union Square on 
Wednesday? No problem. Need some local radicchio? A quick search will 
direct you to the Evolutionary Organics
http://www.whatisfresh.com/users/59 stand at Grand Army Plaza on 
Saturday.

As soon as Horn hits his stride with the NYC edition, he'll be moving west. 
His hometown of Chicago looks like a good bet, and the West Coast could be 
a great fit.
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TastingTable
 
 
 
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Wed. 20 Jan '10
Cooking | NEW YORK CITY
 
Market Watch
Scour the city's farmers' markets from your desk
 
What Is Fresh
 
In the midst of planning a veal dinner for his girlfriend, Michael Horn had a morel dilemma.

He needed fresh morel mushrooms, but Googling for local sources and scouring New York's farmers' markets on foot proved useless.

Then he had an idea: What if one could virtually search area Greenmarkets to find out what's for sale on a particular day? And so WhatIsFresh was born.

Horn's site brilliantly makes sense of the dozens of Greenmarkets scattered around Manhattan and Brooklyn, allowing users to search them by location, day of the week, vendor and ingredient.

Even when the city is buried in snow, WhatIsFresh can help you keep eating local produce. Want to find out what Stokes Farm will be hawking in Union Square on Wednesday? No problem. Need some local radicchio? A quick search will direct you to the Evolutionary Organics stand at Grand Army Plaza on Saturday.

As soon as Horn hits his stride with the NYC edition, he'll be moving west. His hometown of Chicago looks like a good bet, and the West Coast could be a great fit.
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